
Flow sampling – Here’s something for you to think about (25 Feb 14)
An essential way to learn what people think of your service at the very best time - just after they use it
An essential pre-condition of obtaining reliable information from surveys is to select a properly representative sample of the survey population or the group of people who are about to be studied.
The most reliable way of doing this is by drawing a random (or probability) sample. Here every member of the survey population has an equal chance of being selected to take part in a stu…
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