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How to reach and engage ethnic minority groups on fire safety issues (In house course only)
A highly practical workshop on a vitally important topic
Recent projections indicate that two-thirds of the population increase for the 2011 Census is likely to be related to migration to the UK.
In an increasingly multi-cultural society a ‘one-size fits all’ approach to communications is ineffective, especially for ethnic minority groups.
At a time when budgets have been reduced, it is important that fire safety messages are communicated effectively and efficiently.
The key to achieving this is to understand the different communication needs of ethnic minority groups and knowing how to reach and engage them.
We’ve put this in house course together to help Fire and Rescue Services devise and implement strategies that will increase awareness of fire safety and encourage behaviour change amongst local communities.
It’s the only one of its kind so I do hope it’s of interest.
We’ll cover highly practical and topical issues such as:
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The different attitudes and behaviours that different ethnic groups have towards
the use of smoke alarms and what this means for promoting their use -
The risk factors that are important for your work and which need to be taken
into consideration -
How to make best use of ethnic minority media, religious and community festivals
and events to promote your fire safety messages -
Good examples of how to communicate effectively
This workshop provides answers to a huge range of other vitally important topics:
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How to prioritize which ethnic minority groups to target
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How do you make your messages relevant?
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How do you get the creative design right?
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What are the best communication channels to use for different communities?
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Should you translate your fire safety leaflets and posters, or are you wasting
valuable time and money? -
How to work with local community and religious groups
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How to use intermediaries such as younger relatives to get your message across to older generations
Previous delegates to this workshop have rated it highly:
“The course provided me with new ideas and strategies and a better understanding”
Lucy Dixon, Corporate Communications Officer, Tyne and Wear Fire and Rescue Service
“It gave me more idea on projects and events that I can take back to South Yorkshire”
Hussain Ibrahim, Black and Minority Ethnic Advocate, South Yorkshire Fire and Rescue Service
"Overall I enjoyed the course, I feel I have learnt a lot and I think I feel inspired to re-tackle my project”
Annie Best, Community Safety Advocate, Lincolnshire Fire and Rescue
To find out more call our in house training manager Karen Crossman on 01494 872 836 or email her at karen@rodlaird.co.uk. The price is fixed no matter how many staff attend and the course can be run on a day to suit you.
Make it the very next thing you do! This is bound to be of great use to you and your colleagues.
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