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20 things you should never, ever do with a newsletter (13 Apr 13)
Rather than tell you what to do let me tell you 20 things not to do based on some newsletters I saw some time ago.
Some time ago I reviewed some newsletters sent out by community workers.
Quite frankly I was shocked. I wondered how the poor folk they were aimed at could possibly have understood them.
They were full of long, unwieldy sentences and paragraphs, put together so as to make comprehension nigh on impossible.
I guarantee they would have achieved exactly the oppos…
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