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Three common problems that can occur in a focus group and what to do when they happen (02 Apr 13)

How to handle tricky situations in focus groups


Focus groups are difficult things to run.

Here are three common scenarios that you might recognize with some suggestions from one of North America’s leading qualitative researchers, Dick Kruger, on what to do. 
 
Someone goes off topic
Clearly state the question
Write the questio…

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