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Want to be sure your writing gets read? Obey these 10 commandments (13 Jul 13)
Writing that gets people to do what you want
If you want people to read and act as a result of your reports, letters, leaflets and newsletters, keep reading.
1. Spend most time before you write
2. Talk about the reader’s interests – not yours
3. Use any relevant knowledge or stories
4. Always try to use people – pictures and stories
5. Get to the point fast, w…
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