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8 questions to ask yourself when analysing qualitative data (13 Aug 13)
You must be careful as this form of research can appear deceptively easy – and it’s not.
Qualitative research methods offer huge potential for understanding the complexity and depth of an issue.
Equally importantly, these methods tell you how much the issue really matters to people.
You must be careful, though, as this form of research can appear deceptively easy – and it’s not. There are serious pitfalls you …
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