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15 things to think about when writing online copy (17 Mar 14)
Here are some simple points to consider when you next write something online.
It takes 25% longer to read the same text online as it does in print
So text should be 50% shorter
Users take 1.5 seconds to make up their mind as to whether to read a web page
So no warming up copy. Start with your key points as even scanners will see them. If its relevant they will keep reading
Remember that people reading on th…
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