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How to get your focus group off to a good start (15 Jun 07)
You have a raft of things to think about - none very difficult, but all utterly essential
How your focus group begins is critical to success. If you get off to a bad start, it’s almost impossible to correct the situation. Get it right and you’re almost assured of success.
So, what must you do to ensure a good start? Well, a great many things, often quite detailed, all important - but none especially hard to manage.
First and above all, you, the facilitator, …
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