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How can you tell if your qualitative research is credible? (15 Jan 14)
This checklist of ten critical criteria reveals what to look for
Qualitative research methods offer huge potential for understanding the complexity and depth of an issue. Equally importantly, these methods tell you how much the issue really matters to people.
You must be careful, though, as this form of research can appear deceptively easy – and it’s not. There are serious pitfalls you must avoid if it is to be credible…
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